Author: James Davis

Creative Media Agency

Website strategy

Over time we have built many successful websites. We have collected everything we know on the subject and have come up with a 5 step guide to help you think about the structure of your website. Whether you are building a website from scratch or redeveloping an existing one, there is a lot to think…
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How structured data can help your website

How Structured Data can help your website

Structured Data is a coding practise that enhances parts of your website and displays it on the SERP (Search Engine Results Page). Google uses these enhancements to better understand the content of the page. These ‘rich snippets’ allow you to provide more information to the user giving you a great chance of being click on.…
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7 Things for your website during COVID-19

With the prospect of another nationwide lockdown looming over our heads, we have put together a list of 7 things you do with your website to keep business going. 1. Let people know what is going Consider putting an announcement on your website telling your customers/clients know what precautions you have put in place to…
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Rel canonical tag

Rel canonical tag

What is the rel canonical tag? When a website has two versions of same content, the canonical (or re canonical) tag tells a search engine which version to index.  Example If a website has two pages (Page A and Page B) with duplicate content. You can use the canonical tag to tell the search engine…
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Google fonts

Our favourite Google fonts

A big part of any website is the fonts or typefaces you choose. What is the right one for you will depend on your content, tone of voice and overall design. Below we have listed just a few of our favourites from Google fonts. You can find all these and more here – https://fonts.google.com/

meta description tag

Meta description tag

What is the meta description tag? This tag is fundamental in providing search engines a summary of the web page. This information is then shown to a user in the SERP. What does it look like? <head><meta name=”description” content=”Description goes here”></head> Writing a great description A well-written description tag, using keywords and useful information, will…
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ranking well

Why your website isn’t ranking well

So you’ve built your website but you’re not getting any traffic? They are many reasons why this could be the case, however, in this post, we’ll be going over some of the most common reasons why you might not be getting any traffic to your website.  Have you told Google? As great as Google is,…
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HTML Title Tags

HTML Title Tags

The title of a web page is specified in a particular HTML tag <title>. This tag is displayed in the SERP (Search Engine Results Page) as a clickable link to the site/page. Title tags should not be confused the Heading or H1 tags. What does it look like? The title tag can usually be found…
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Duplicate content

About duplicate content

When a search engine such as Google crawls your website, it compares each page checking it for duplicate content. If it finds duplicate content, it will likely only index one of the pages or if it can’t decide which is the original, it may not index any of them. While this isn’t seen as a…
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