Structured Data is a coding practise that enhances parts of your website and displays it on the SERP (Search Engine Results Page). Google uses these enhancements to better understand the content of the page. These ‘rich snippets’ allow you to provide more information to the user giving you a great chance of being click on.…
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What is the rel canonical tag? When a website has two versions of same content, the canonical (or re canonical) tag tells a search engine which version to index. Example If a website has two pages (Page A and Page B) with duplicate content. You can use the canonical tag to tell the search engine…
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What is the meta description tag? This tag is fundamental in providing search engines a summary of the web page. This information is then shown to a user in the SERP. What does it look like? <head><meta name=”description” content=”Description goes here”></head> Writing a great description A well-written description tag, using keywords and useful information, will…
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So you’ve built your website but you’re not getting any traffic? They are many reasons why this could be the case, however, in this post, we’ll be going over some of the most common reasons why you might not be getting any traffic to your website. Have you told Google? As great as Google is,…
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The title of a web page is specified in a particular HTML tag <title>. This tag is displayed in the SERP (Search Engine Results Page) as a clickable link to the site/page. Title tags should not be confused the Heading or H1 tags. What does it look like? The title tag can usually be found…
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When a search engine such as Google crawls your website, it compares each page checking it for duplicate content. If it finds duplicate content, it will likely only index one of the pages or if it can’t decide which is the original, it may not index any of them. While this isn’t seen as a…
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