Learning

Creative Media Agency

Upgrade to the latest Google Analytics tag

Google have release a more dynamic tagging solution – enabling you to take your digital analytics to a whole new level. By updating your current Google Analytics tag (analytics.js) to the latest tag (gtag.js), will you have access to the new Analytics platform and also benefit from: Easier conversion tracking: The latest features and integrations make measuring conversions easier.…
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Free UK Google Shopping Ads

You can now list your items for FREE in Google shopping The coronavirus pandemic caused major disruption to the worldwide economy forcing many stores to close – taking their business online, for some for the first time. As shopping online increased though-out lockdowns, consumers were searching not just for essentials but also clothes, toys, gardening…
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5 Things For a Tradesman Website

When a problem occurs at home, most people grab their phone/tablet or head to the PC to find a local tradesman. Whether you’re builder, plumber, roofer or garden you should have a website. We have compiled a list of 5 essential things every tradesman’s website should have. 1. What services do you offer? Simply saying…
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Website strategy

Over time we have built many successful websites. We have collected everything we know on the subject and have come up with a 5 step guide to help you think about the structure of your website. Whether you are building a website from scratch or redeveloping an existing one, there is a lot to think…
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How structured data can help your website

How Structured Data can help your website

Structured Data is a coding practise that enhances parts of your website and displays it on the SERP (Search Engine Results Page). Google uses these enhancements to better understand the content of the page. These ‘rich snippets’ allow you to provide more information to the user giving you a great chance of being click on.…
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7 Things for your website during COVID-19

With the prospect of another nationwide lockdown looming over our heads, we have put together a list of 7 things you do with your website to keep business going. 1. Let people know what is going Consider putting an announcement on your website telling your customers/clients know what precautions you have put in place to…
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Rel canonical tag

Rel canonical tag

What is the rel canonical tag? When a website has two versions of same content, the canonical (or re canonical) tag tells a search engine which version to index.  Example If a website has two pages (Page A and Page B) with duplicate content. You can use the canonical tag to tell the search engine…
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Google fonts

Our favourite Google fonts

A big part of any website is the fonts or typefaces you choose. What is the right one for you will depend on your content, tone of voice and overall design. Below we have listed just a few of our favourites from Google fonts. You can find all these and more here – https://fonts.google.com/

meta description tag

Meta description tag

What is the meta description tag? This tag is fundamental in providing search engines a summary of the web page. This information is then shown to a user in the SERP. What does it look like? <head><meta name=”description” content=”Description goes here”></head> Writing a great description A well-written description tag, using keywords and useful information, will…
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ranking well

Why your website isn’t ranking well

So you’ve built your website but you’re not getting any traffic? They are many reasons why this could be the case, however, in this post, we’ll be going over some of the most common reasons why you might not be getting any traffic to your website.  Have you told Google? As great as Google is,…
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